DUBAI, UNITED ARAB EMIRATES
Notions Group - the creators of Dubai’s original guilt-free chocolate treat, Chocodate™ - is an innovative and regionally recognized Dubai-based group of companies. Notions Group specializes in the manufacturing, local and regional distribution, global export and marketing of a diverse range of unique savory snacks and confectionary items.
Chocodate™ was a brand that had existed within the UAE market and we were asked to rebrand it at a time when it was about to go global. Our brief was to ensure that the brand perception has a global appeal, while staying true to the origins of an Arabian treat.
The new brand is inspired by a cross section of the chocolate covered date, coupled with bold colors that indicate the variety of flavors. We integrated the “Kufiya” pattern across a variety of packaging systems, which is globally recognized and yet links directly to the region. The outcome is a product with a strong shelf presence and desirable appeal to all the date and chocolate lovers out there!
• Brand Strategy
• Brand Development
• Brand Guidelines
Beyond Branding Scope:
• Packaging for multiple SKU’s