WHERE WE BEGIN
We build on the existing insights and use them as a foundation for the creative brief to ensure consistency of your brand across different touch points in the future. We will then be able to recommend and implement a visual language that provides distinctive positioning and differentiation that is own-able, campaign-able and has longevity.
OUR PROCESS INCLUDES THE FOLLOWING FOUR STAGES:
1. BRAND PLATFORM DEVELOPMENT
A successful branding strategy will be mostly based on your vision for your brand and your objectives. Our goal at this stage is to understand your objectives and what values and attributes you feel the brand should be represented by. This process clarifies what the brand aspires to be in the future as well as provides the strategic DNA for future communication and brand delivery.
2. BRANDMARK VISUAL IDENTITY
As a full-service brand consultant, we have all the creative resources to turn the ideal brand strategy into a creative reality. Your primary visual identity, your logo, is based on the positioning and brand essence. Our creative team work closely with our strategists and refer heavily to the positioning in designing a logotype relevant to each brand strategy.
3. LOOK AND FEEL
Your core signature will be identified by a logo or a logotype and will be supported by it’s visual expression, the look and feel. The look and feel is the visual language that combines all basic elements, shapes, textures, photography style, graphic systems, colors and proportions. All the visual language components come together to convey the brand proposition distinctively, emotionally and consistently. It is the world in which the brand lives and flourishes from.
Guidelines help ensure the consistent implementation and maintenance of the newly developed brand. Guidelines are not only an internal control tool, but also help advertising/PR agencies and marketing staff to quickly catch up with the new identity. Guidelines phase include some implementation consulting which means a session with your team and your different partner agencies to make sure the guidelines are understood and the brand is safeguarded.