CICON
ABU DHABI, UNITED ARAB EMIRATES
For the past 50 years, CICON has built a well-established reputation as a key supplier of premium steel rebar products to clients across the Middle East.
Geographic Expertise
With their headquarters located in Abu Dhabi, the CICON geographic presence includes other fabrication and distribution facilities and activities in Dubai, Umm Al Quwain, and across the GCC in Qatar, Oman, Kuwait, Bahrain and the Kingdom of Saudi Arabia.
New Context
When the founders of CICON approached Kalian, they requested to maintain the logo that was developed 50 years ago, but to give it a new context in terms of the brand world that it sits in.
Recognized Credibility
The brief mainly focused on giving the CICON brand the authority and boldness of a steel rebar fabrication company but integrate a sense of expertise and recognition within the industry sector.
The Work
Branding:
Brand Strategy / Brand Identity Development / Brand Guidelines
Beyond Branding:
Stationary / Corporate Brochure
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