For the past 50 years, CICON has built a well-established reputation as a key supplier of premium steel rebar products to clients across the Middle East.
With their headquarters located in Abu Dhabi, the CICON geographic presence includes other fabrication and distribution facilities and activities in Dubai, Umm Al Quwain, and across the GCC in Qatar, Oman, Kuwait, Bahrain and the Kingdom of Saudi Arabia.
When the founders of CICON approached Kalian, they requested to maintain the logo that was developed 50 years ago, but to give it a new context in terms of the brand world that it sits in.
The brief mainly focused on giving the CICON brand the authority and boldness of a steel rebar fabrication company but integrate a sense of expertise and recognition within the industry sector.
Brand Strategy / Brand Identity Development / Brand Guidelines
Stationary / Corporate Brochure