The Qatar Cancer Society (QCS) is a humanitarian organization dedicated to the prevention and treatment of cancer and focuses on the implementation of awareness and prevention programs aimed at informing the public and healthcare professionals on the disease itself.
QCS reaches out to cancer patients, survivors and their families to help alleviate distress and suffering as well as help facilitate recovery through both emotional, as well as monetary support.
Recently, the Qatar Cancer Society has undergone rebranding in order to make a statement in its commitment and strengthening its resolve through its vision and strategy in the fight against cancer.
Because of its impressive process of metamorphosis and long-standing symbol of freedom & transformation, the Butterfly symbol was the clear choice for the QCS logo.
Brand Strategy / Brand Identity Development / Brand Guidelines