Tolerance is embedded in the DNA of UAE society. In line with the mission of the Ministry of Tolerance to spread the message of tolerance, the Festival was aimed at emphasizing its benefits to all.
The Festival ran from 9 – 16 November 2018 with the main objective to provide ample opportunity for everyone to appreciate the value of difference and diversity, across culture, art, music, sport and other aspects that contribute to the vibrant tapestry of the UAE.
The festival brand was developed with diversity and inclusivity at its core, while also displaying how we are all connected in one way or another. The overlapping layers within the identity which connects the wordmark together, represents the concept of focusing on what we have in common will lead to a stronger and more connected community.
Brand Strategy / Brand Identity Development / Brand Guidelines