JEDDAH, SAUDI ARABIA
Founded in 2009, Jeddah Economic Company Ltd. (JEC) is the result of a massive joint venture among real estate and development giants. The alliance was inspired by an ambition of His Royal Highness, Prince Al Waleed Bin Talal to bring about the first of its kind city. The Vision stems from Nestling the tallest wonder in the world, reflecting the intention to impress those who share the same passion, and maintaining a status as a people of innovation.
JEC needed a Coffee Table book that tells the story of the vision for Kingdom Tower within the context of Kingdom City. The book was designed to have a single piece of collateral position and showcase the ambitions and passions behind these iconic projects to all of its stakeholders, guests, VIP’s and potential investors.
Beyond Branding Scope:
• Templates and grid systems
• Graphics and overall Look & Feel
• Content development and pagination