Founded in Lebanon in 1967, Arabian Construction Company (ACC) has grown to become one of the Middle East’s leading construction companies specializing in complex and prestigious construction and infrastructure projects.
The original logo is highly recognized in the region and was simply polished and not reinvented.
However, the brand context had to be completely rethought and recreated. Kalian’s designs were crafted to reflect the ACC portfolio that includes some of the region’s most iconic landmarks, from super high-rise luxury developments, to five star hotels, hospitals and intricately sophisticated smart buildings.
Brand Strategy / Brand Identity Development / Brand Guidelines
Brochure / Leaflet / Brand Advertising