The light and airy accommodations set the tone of understated luxury at Four Seasons Resort Dubai at Jumeirah Beach. With 237 Dubai luxury hotel rooms, including 49 suites, the rooms are positioned among the largest luxury hotel accommodations in Dubai.
The People Behind the Curtain
Our design scope however had very little to do with the hotel guests and more to do with the hotel staff. We were brought onboard to create a branded experience for the employee journey throughout the back of house.
Youthful Voice
Considering most of the staff are young, we wanted the back of house to speak to their taste directly. In contrast to the contemporary and luxurious style of the hotel, the back of house was designed to feel urban and cool.
The Golden Rule
The sterile walls were covered with colorful and energetic graffiti that ranged from inspirational messaging to employee of the month reveals to conveying the golden rule all with a strong musical undertone.
The Work
Branding:
Space Branding
Beyond Branding:
Interiors Consulting / Content Development / Employee Journey