Pixie Dust curates the best elements to make it the perfect addition to your child’s wardrobe: comfortable fits, breathable fabrics and last but not least, storytelling designs.
With the ability to personalize every piece, Pixie Dust encourages the uniqueness that every child brings to this world. With a promise to protect Earth, all Pixie Dust products are produced in an eco-friendly, allergy-free, ISO certified fabrics and prints.
When the Level Kids team approached Kalian, they wanted to make sure that the new Pixie Dust brand evokes the following emotions: Magical, Story Telling, Relatable, Dreamy, Aspirational and Playful. We felt that the “Universe”, as a concept, combines all those elements and designed a graphic world that has simple yet playful icons in soft beautiful pastel colors.
The brand is beautifully executed across all types of garments, accessories, merchandise and packaging, which combined, have created the magical universe of Pixie Dust!
Brand Identity Development / Brand Guidelines
Packaging / Merchandise