The Saudi Film Council (SFC) is an entity under the General Culture Authority, responsible for the promotion and support of the film and content industry in Saudi Arabia.

Kingdom of Opportunities

The very first of its kind. Through a series of development initiatives, financial investments & incentives and a curated program of activities, SFC will support and promote Saudi cultural creativity domestically, regionally and internationally.

Landscape of New Stories

The creative challenge when developing the Saudi Film Council brand identity was to make sure that we stayed true to the Kingdom’s essence, while clearly depicting the sole purpose of the council, film. The creative concept stemmed from the idea of two worlds uniting, Saudi and Film. This route was a direct symbolism of a new film industry coming from the Nation.

Versatile yet True to its Core

This logo creates its own graphic system that is heritage based, but with enough gravitas and credibility to speak to a wider audience, both on a local and global scale. It is a brand that has multiple facets and variations within its brand expression, but always stays true to its core concept. 

Cannes Film Festival

Saudi Arabia officially announced the launch of the Saudi Film Council at the 2018 Cannes Film Festival with a curated pavilion, industry panels for networking purposes and a selection of shorts. Kalian was responsible to drive the brand from its inception all the way to its execution launch for the Cannes Film Festival.

The Work


Brand Strategy / Brand Identity Development / Brand Guidelines

Beyond Branding:

Printed Collaterals / Executive Stationary / VIP Kit / Pavilion Design / Event Branding / Advertising  / Outdoor / Presentation / Merchandise / Social Media Templates / Digital Banners / Animated Logo