When ADPower and TAQA joined forces in 2020, a preeminent integrated utilities leader was created, building a sustainable energy champion that is fit for the future. Today TAQA is one of the top 5 most valuable listed company in the UAE, according to Forbes Middle East.
To encapsulate this revitalized vision, TAQA fostered and shaped an identity around the new company’s scale, financial strength, value chain and focus on their role as a dynamic engine of growth and opportunity. The company harnessed a bold and innovative design to communicate a new era in the company’s storied history – and a new way forward as a leading representative of Abu Dhabi’s vision of progress.
The TAQA brand embodies the company’s duality as sustainable and agile, conveying their strength as a robust and efficient integrated utilities leader. This duality is expressed with a dynamic wordmark built around the balance of the four confident letters of the company’s name.
The T and Q in the design evoke the mutable aspect of the brand. These letters change, morph and evolve with each expression. The outlined T represents TAQA’s reliable grid, while the circular Q conveys the company’s vision to unlock potential by signifying a keyhole. The diagonally shaped and grounded A’s symbolize the company’s strong foundation as it remains unchanged, conveyed through TAQA’s secure infrastructure. The letters are also angled, symbolizing the slant of a solar panel to align with TAQA’s focus on clean energy.
The colour palette is modern and fresh, combining a bold dark navy blue and a searing electric blue that illuminates the brand universe to capture TAQA’s powerful energy and our commitment to sustainability.
Brand Strategy / Brand Identity Development / Brand Guidelines
Advertising / Executive Stationary / Printed Collaterals / Merchandise / Event Branding / Event Stands / Digital Banners / Digital Screens / Animated Logo / Video Production Management/ Presentation / Office Branding / Much much more