Taqeef is the market leader in air conditioning design and supply solutions in the UAE, Jordan, and Iraq.

They Keep it Cool

They offer the most extensive product range in the region – from window A/Cs to centrifugal chillers and everything in between – sourced from the world’s leading innovators in air conditioning.

A Breath of Fresh Air

Considering Taqeef’s commitment to innovation and excellence, Kalian designed a brand that best represented these values while staying true to the industry that Taqeef pioneers in. Our intention was to develop a “cool” brand that carried the weight and credibility that the company has established throughout the 40 years of business.

Going Beyond the Brand

Once the brand Look and Feel were locked in and the guidelines were created, we went further by implementing brand applications such as the Taqeef Website and brochures, all the way to designing the Taqeef showrooms.

The Work


Brand Strategy / Brand Identity Development / Brand Guidelines

Beyond Branding:

Showroom Design Manual / Brochure / Vehicle Branding / Website Management / Showrooms Customer Journey / Showrooms 3D Brand Experience