SAP’s Young Professional Program (YPP) has been introduced to assist with developing certified SAP Associate Consultants.
The program is scheduled over a 2-3 month period, covering a development plan that includes SAP software functional and/or technical knowledge and certification, personal skills, Design Thinking, as well as hands-on experience through a dedicated case study work.
The creative challenge here was to develop a brand that speaks to the youth-based target audience but also reflects the SAP set brand which gives the program the credibility globally.
This delicate balance was achieved by maintaining the SAP colors, typeface and iconography but adding a youthful graphic system that gives the program its own recognition and flexibility to be applied across YPP’s global representative centers.
Brand Strategy / Brand Identity Development / Brand Guidelines